Gerard Lighting Launches New Crompton Website to Inspire Consumers
Gerard Lighting Pty Ltd, the company behind Australia’s most innovative and comprehensive group of lighting brands has today announced the launch of its new Crompton website offering consumers, lighting designers and installers easy online access to Crompton’s stylish range of residential lamps and interior & exterior lighting solutions.
The new look and feel Crompton lighting range has been designed to enable functional, inspiring and beautiful living through lighting in all rooms of the home and outdoors.
Mimicking the brand offering through its sleek aesthetic and functional user experience, the new website will act as a key planning resource for home lighting learners and experts and will educate and inspire customers on new products, lighting trends and information.
Being consumer and solutions oriented has always been Gerard Lighting’s focus, and the new website will be no exception. Thoughtfully designed, it will cater to the needs of all types of consumers.
"The Crompton website works as a platform where those still exploring lighting possibilities can gain inspiration, information and planning tips through the 'Inspire Me' option", said Ben Mills, General Manager at Gerard Lighting.
Lighting the home is no longer just the flick of a light. Consumers are looking for lighting solutions that will cater to specific tasks, whether it is to create an ambience, for safety or for security. The Crompton lighting range caters to all these needs, bringing together sophisticated style, reliability and functionality – the perfect choice for residential lighting.
An exciting feature of the Crompton website will be the ability to visualise ‘light layering’, which utilises three lighting layers – ambient, task and accent. Consumers will be inspired by visual lighting examples categorised by room and will be guided on how to achieve it in their own home.
"People use the same room for all types of activities, so being able to control different sources of lighting separately will give them the flexibility to create the right light for a specific time of day or atmosphere," continued Mills.
"Given the growth and demand in DIY residential interior trends in this market, Australian consumers have become increasingly more sophisticated and informed about the way they design and furnish their living spaces. Lighting is a critical component of this, and we are excited to provide consumers with an online lighting destination that can inspire and guide them to discover the perfect lighting solution for their home," Mills said.
The website will feature a sleek black design and be released Monday 1st May 2017. It will also be available in smartphone and tablet layouts.